Brevo

Brevo is an all-in-one marketing and CRM platform for customer relationships across email, SMS, WhatsApp, chat, and transactional messaging. It combines campaigns, contact data, automation, sales pipelines, conversations, and analytics.

✨ Key Features

• Email campaigns — Build campaigns with a drag-and-drop editor, custom templates, reusable sections, segmentation, and personalization.
• Transactional messaging — Send transactional email and SMS through the platform and its API; official SDKs are available for several programming languages.
• SMS, WhatsApp, and push — Run SMS and WhatsApp campaigns, transactional messages, and web/mobile push notifications where the selected plan supports them.
• Marketing automation — Create multichannel workflows triggered by events such as sign-ups, purchases, or website activity; contact limits depend on the plan.
• CRM and sales pipeline — Store contacts, manage deals and tasks, schedule meetings, and monitor revenue, sales-cycle, and team-performance reports.
• Conversations — Provide live chat and connect customer conversations across channels such as WhatsApp, Messenger, Instagram, and email.
• AI assistance — Use Aura for marketing assistance, AI content help, send-time optimization, product recommendations, segmentation, and sales features such as AI follow-up emails where available.
• Analytics and reporting — Review campaign, automation, sales, and deliverability data; higher plans add advanced reports, dashboards, and analytics studio.
• Compliance and account controls — Manage consent and data requests, assign seats and permissions, and use options such as SAML SSO or dedicated IPs on eligible tiers.

💳 Pricing

• Free — $0/month, 300 emails per day, up to 100,000 stored contacts, one user, email/SMS campaigns, transactional email/SMS, basic automation for up to 2,000 contacts, free sales tools, Aura, and basic reporting.
• Starter — From $9/month, with no daily sending limit; tiers begin at 5,000 monthly emails and vary by send volume and stored contacts. Adds web push, global data feeds, a conversion metric, and optional logo removal.
• Standard — From $18/month; adds up to three seats with add-on, landing pages, unlimited-contact automation, A/B testing, AI send-time optimization, advanced reports, and priority email support.
• Professional — From $499/month for 150,000–10 million monthly emails and up to 2 million contacts; adds larger teams, AI product recommendations/segmentation, WhatsApp, push, analytics studio, custom objects, contact scoring, and advanced support.
• Enterprise — Custom pricing for larger organizations, with plan scope, users, support, security, and deliverability terms agreed with sales.

Free sales tools include up to 50 open deals, one pipeline, meeting scheduling, live chat, reports, forecasting, tasks, one connected calendar/mailbox, and the AI Conversations agent. Sales Essentials is a $31/month add-on; Sales Advanced is $64/month. Other add-ons include prepaid email credits, extra seats, push subscribers, dedicated IP ($251/year), SAML SSO ($324/month), and logo removal ($9/month). Confirm volume tier, taxes, message costs, add-ons, and regional terms before purchase.

⚖️ Alternatives Compared

🎯 Use Cases

• Newsletter marketing：Send segmented campaigns and measure engagement.
• Lifecycle automation：Trigger welcome, purchase, abandoned-cart, or reactivation journeys.
• Transactional delivery：Send receipts, alerts, account messages, and other event-driven communication.
• E-commerce messaging：Combine email, SMS, WhatsApp, push, product recommendations, and back-in-stock alerts.
• Lead nurturing：Track contacts and deals, schedule meetings, and automate sales follow-up.
• Customer support：Handle live chat and cross-channel conversations from a shared workspace.
• Developer integration：Use APIs, SDKs, webhooks, and external data feeds in an application or data pipeline.
• Compliance operations：Collect consent, respond to data requests, and manage sender or user permissions.