Grok

Grok is xAI’s multimodal assistant for conversation, research, coding, reasoning, voice, and media creation. It can search the live web and X, answer with source links, analyze text and images, create images and videos with Grok Imagine, and work through web, iOS, and Android apps. xAI also offers Grok Build, connectors, persistent Grok Bots, and an API for developers.

✨ Key Features

• Real-time web and X search — Search current web pages and posts, follow sources, and ask follow-up questions instead of relying only on a static training cutoff.
• Reasoning and knowledge work — Use Grok for explanations, research, analysis, writing, planning, and other multi-step tasks; as checked on October 1, 2026, the API flagship is Grok 4.7, while the consumer plan page still labels Grok 4.6. Model access depends on the product and account.
• Image understanding and generation — Analyze image inputs and create, edit, or restyle images with the Grok Imagine experience.
• Video generation — Generate and iterate on text- or image-guided videos; SuperGrok Plus lists 1080p video creation and higher usage.
• Voice conversations — Talk with Grok hands-free through voice mode; availability and limits vary by plan and platform.
• Grok Build — Use the assistant to build and iterate on interactive outputs or applications where the feature is available.
• Grok Bot and connectors — Delegate persistent work to Grok Bots on cloud computers and connect supported services for context and actions.
• Files and multimodal prompts — Work with text and image inputs in the app or API, subject to model, file, and account limits.
• Cross-platform access — Use Grok on the web, iOS, and Android; X Premium subscribers can receive increased Grok usage and SuperGrok access through X.
• Developer API — Call Grok through the xAI API or compatible SDKs for text, image, video, and voice applications, with function calling and structured outputs on supported models.
• Enterprise controls — API enterprise onboarding can include SSO, audit logging, SOC 2, HIPAA-eligible deployments with a BAA, data residency, custom rate limits, and dedicated support.

💳 Pricing

• Free — $0/month — The official pricing page lists real-time web and X search, voice mode, connectors, and SOC 2 Type I/II compliance within usage limits.
• SuperGrok — $30/month — Adds Grok 4.6, Grok Bot, connectors, higher limits, Expert access, and image/video generation.
• SuperGrok Plus — $100/month — Adds 1080p video creation, significantly higher usage across Chat, Imagine, Voice, and Build, faster replies, priority access, and early features.
• SuperGrok Lite and SuperGrok Heavy — plan options shown, price not exposed in the reviewed comparison — Confirm current limits and price in the live selector before subscribing.
• Business — team plan, contact for current pricing — The comparison includes team seats, consolidated billing, role-based access, user analytics, and business administration controls where enabled.
• Enterprise — custom pricing — Contact sales for custom rate limits, dedicated infrastructure, SSO/SCIM, compliance requirements, data residency, volume pricing, and dedicated support.
• xAI API — usage-based — As checked on October 1, 2026, the API page lists Grok 4.7 with a 500k context window at $2 per 1M text input tokens and $6 per 1M output tokens; image, video, voice, tool calls, and other models use separate units and rates.

Pricing note — Consumer plans, X subscriptions, API billing, regional taxes, usage limits, and model availability are separate. API models and rates change over time; confirm the current xAI pricing and model documentation before production use.

⚖️ Alternatives Compared

🎯 Use Cases

• Current-events research — Search the live web and X, inspect sources, and ask follow-up questions about developing topics.
• Writing and analysis — Draft, summarize, compare, reason through documents, and turn research into a structured answer.
• Coding and prototyping — Ask Grok to explain code, solve implementation problems, or iterate on an output with Grok Build.
• Creative production — Generate or edit images and create short video concepts from text or reference images.
• Voice assistance — Use hands-free conversations for brainstorming, questions, and mobile workflows.
• Persistent agent work — Delegate repeatable tasks to Grok Bot and connect supported services for context and actions.
• AI application development — Use the xAI API for text, image, video, voice, tool calling, or structured-output applications.
• Governed enterprise deployment — Evaluate SSO, audit, retention, residency, compliance, and rate-limit requirements with xAI sales.