Lavender

Lavender is an AI sales email coach for SDRs, AEs, recruiters, customer-success teams, and sales leaders. It scores drafts, suggests personalized improvements, generates copy from bullet points, and optimizes messages for mobile reading. The product works in connected inbox and sales tools, adds team insights through its Coaching Dashboard, and offers Ora, an AI sales agent for prospect research and outreach.

✨ Key Features

• Email Coach scoring — Analyze a draft or template and receive a score with fixes for structure, clarity, tone, and reply-readiness.
• AI email drafting — Turn short bullet points into a first draft for a seller to review and personalize.
• Personalization Assistant — Bring prospect research and personality-oriented insights into the inbox for relevant 1:1 outreach.
• Real-time recommendations — Get suggestions while writing, based on Lavender's email data and connected workflow.
• Mobile Editor — Preview and adjust length, formatting, and readability for phone readers.
• Sales-tool integrations — Use the coach with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong where supported.
• Coaching Dashboard — Managers can review team and rep performance, templates, trends, ROI signals, and coaching opportunities.
• Ora AI sales agent — Build an agent from first-party or custom data, ask for research, and launch usage-priced outreach.

💳 Pricing

• Basic — Free forever; analyze 5 emails/month, personalize 5 emails/month, basic features, Gmail and Outlook 365, AI Email Writer, AI Recommendations, Mobile Optimization, and integrations.
• Starter — $29/month monthly or $27/month billed annually; unlimited emails, personalization, recommendations, mobile optimization, AI Email Writer, chat support, Lavender Anywhere, multi-inbox support, Gmail/Outlook 365, and integrations.
• Individual Pro — $49/month monthly or $45/month billed annually; Starter plus unlimited usage, integrations, priority support, and a dedicated customer success manager.
• Team Plan — $99/seat/month monthly or $89/seat/month billed annually; integrations, Coaching Dashboard, aggregated analytics, dynamic scoring, customer success, human-led coaching, and Content Studio. Growth and Enterprise are available through Lavender.
• Ora — Build agents for free; launching an agent is listed at $500 per agent/month at launch, including 1,000 emails/month to 4,000 contacts/year, with volume scaling and no annual commitment.

Lavender advertises a 7-day free trial with all integrations and no credit card required. Prices and plan availability can change; confirm the live pricing page before purchase.

⚖️ Alternatives Compared

🎯 Use Cases

• SDR outbounding — Score cold emails, personalize them with prospect context, and improve reply readiness.
• Account-executive follow-up — Draft and refine one-to-one follow-ups without starting blank.
• Recruiting outreach — Adapt candidate messages while checking clarity and mobile readability.
• Sales onboarding — Give new reps in-inbox recommendations and repeatable email frameworks.
• Sales management — Use dashboard trends and team comparisons to identify coaching opportunities.
• Template optimization — Revise team templates using scoring and performance insights.
• AI prospect research — Use Ora with connected or uploaded data to research contacts and prepare outreach.

Lavender's scores are guidance, not a guarantee of deliverability, replies, or revenue. Review generated copy, respect consent and provider policies, and confirm email-data privacy and retention before connecting an inbox.