Leonardo.Ai

Leonardo.Ai is a creator-first generative platform for making and refining images, video, and design assets. It combines multiple models, reference control, editing, upscaling, reusable Blueprints, custom model training, team workspaces, and a developer API. It is designed for creators, marketers, product teams, and developers who need repeatable visual output.

✨ Key Features

• Text-to-image and image-to-image — Use prompts, photos, sketches, or references to create new visual directions.
• Multi-model workspace — Select image and video models for different styles, motion, fidelity, audio, or speed requirements.
• Omni Editor and Realtime Canvas — Edit, expand, inpaint, refine, or sketch while maintaining visual control.
• Reference consistency — Use multiple references, character/style guidance, custom models, and LoRAs to keep subjects or brand elements coherent.
• Text-to-video and image-to-video — Generate clips from prompts or stills with start/end frames and iterative motion refinement.
• Blueprints — Use guided workflows for mockups, mood boards, resizing, upscaling, and other repeatable tasks.
• Universal Upscaler — Increase image resolution for presentations, product assets, and other higher-quality outputs.
• Teams and API — Collaborate through collections, shared token pools, private generations, and permissions; export visual workflows as runnable image/video API code.

💳 Pricing

• Free — $0; 150 fast tokens refresh daily, with commercial use included according to Leonardo's official comparison.
• Essential — $12/month monthly or $10/month yearly; 8,500 fast tokens/month, up to 10 personal model trainings, enhanced quality/upscaling, and private generations.
• Premium — $30/month monthly or $24/month yearly; 25,000 fast tokens/month, unlimited relaxed image generation on selected models, up to 20 personal models, and a larger queue.
• Ultimate — $60/month monthly or $48/month yearly; 60,000 fast tokens/month, unlimited relaxed image/video generation on selected models, up to 50 personal models, and a larger queue.
• Teams Starter — $72/month for 3 seats ($24/seat), with 75,000 shared tokens, private team generations, collections, and selected relaxed generation.
• Teams Growth — $144/month for 3 seats ($48/seat), with 180,000 shared tokens and additional model-training capacity.
• Teams Custom — Custom pricing for tailored business needs.
• Production API — Pay-as-you-go with no monthly fee; estimate usage in the API calculator and top up credits as needed.

Model availability, token limits, relaxed-generation eligibility, commercial rights, and API rates can change. Confirm live pricing and model terms before use.

⚖️ Alternatives Compared

🎯 Use Cases

• Campaign concepts — Generate visual directions, variants, and formats from a brief.
• Product assets — Create mockups, product visuals, backgrounds, and short product clips.
• Consistent characters or brands — Use references or custom models across iterations.
• Social and presentation content — Animate stills and upscale selected outputs.
• Storyboard exploration — Turn prompts or frames into short sequences and refine motion.
• Team production — Share generations through collections and private workspaces.
• API prototyping — Build a workflow visually, export parameters, and integrate it into an application.

Review generated visuals for factual, likeness, trademark, and copyright issues, and confirm model licenses and commercial-use rules.