M1 Finance
PaidSelf-directed investing with portfolio allocation and deposit automation
About
M1 Finance is a US-focused financial platform for self-directed, long-term investing. Its M1 Invest experience organizes holdings into visual Pies made of Slices, lets clients set target allocations, and can automatically direct deposits toward underweight holdings. M1 also offers brokerage and retirement account types, a High-Yield Cash Account, and margin loans; availability, rates, eligibility, and product terms vary by account and can change. This directory entry is informational and is not investment, tax, or legal advice.
✨ Key Features
- Build portfolio Pies — Combine stocks, ETFs, and other supported holdings into a visual portfolio and assign target percentages to each Slice.
- Use pre-built or custom allocations — Choose holdings yourself or start from available portfolio designs, then adjust the target weights to match your plan.
- Automate deposits and rebalancing — When eligible cash is deposited, M1 can prioritize underweight Slices and place trades during its scheduled trade windows.
- Access M1 Margin Loans — Borrow against eligible investments; the official FAQ states that margin accounts generally need at least $2,000 invested, with eligibility and rates subject to change.
- Hold cash in a separate product — The High-Yield Cash Account is a distinct M1 investment product tied to an investment account; it is not a bank checking or savings account.
- Track fees and waivers — M1 may charge a $3 monthly Platform Fee or IRA Fee, waived for a 30-day cycle when total M1 assets reach $10,000 for at least one day or an active M1 Personal Loan is maintained.
💳 Pricing
The listed products are M1 Invest, M1 High-Yield Cash Account, M1 Margin Loans, M1 High-Yield Savings Account, and M1 Personal Loan; the last two currently have new applications paused.
- Self-directed brokerage — No commission, trading, or management fee stated, but other fees may apply.
- Platform or IRA Fee — US$3 per month, with a combined maximum of US$3/month. For a 30-day billing cycle, the fee is waived if total M1 assets reach US$10,000 for at least one day, or the client maintains an active M1 Personal Loan. Commission-free trading does not remove every possible fee. See the official fee conditions.
- M1 High-Yield Cash Account — Separate investment product; official disclosure notes a $100 minimum initial deposit and a variable APY.
- M1 Margin Loans — Variable interest secured by eligible investments; official eligibility and collateral terms apply.
- M1 High-Yield Savings Account / M1 Personal Loan — New applications are currently paused according to the official FAQ.
Verify current fees, rates, availability, protections, and risks before acting. M1 is not a bank, and this listing is not financial advice.
⚖️ Alternatives Compared
| Product | Best for | Public pricing | Key difference |
|---|---|---|---|
| M1 Finance | Long-term, self-directed portfolio automation | No commission/trading/management fee stated for self-directed brokerage; $3 monthly platform/IRA fee may apply | Visual Pies, target allocations, automated deposits, and scheduled trade windows |
| Wealthfront | Automated investing and cash planning | See official pricing and account disclosures | Managed-portfolio and cash-planning focus; compare account fees and investment control directly |
| Vanguard | Self-directed and long-term investing | See official pricing and disclosures | Brokerage and fund ecosystem with a different portfolio-construction and service model |
| Fidelity | Brokerage and retirement accounts | See official pricing and disclosures | Broad brokerage and retirement offering; compare execution, account, and service terms |
🎯 Use Cases
- Retirement savers: Compare eligible IRA account types and configure a portfolio after reviewing contribution, tax, and account rules.
- Hands-off portfolio builders: Use scheduled trade windows and Auto-Invest to reduce manual allocation work, while understanding that execution is not continuous intraday trading.
- Self-directed investors: Select supported stocks or ETFs and adjust Slice percentages rather than accepting a fixed model portfolio.
- Dividend-focused investors: Choose whether eligible dividends return to the originating holding, the broader portfolio, or an eligible cash destination.
- Borrowers with eligible investments: Evaluate an M1 Margin Loan only after reviewing collateral, rate, and liquidation risks.
- Cash-reserve users: Compare the High-Yield Cash Account with other cash products, including its investment-product structure and current APY terms.
M1 Finance is a financial service, not a generic productivity or AI tool. Use this page for discovery only; verify current availability, fees, protections, and risks on the official site before opening or funding an account.
M1 Finance Website Overview
M1 Finance has an Ahrefs Domain Rating of 68 and falls within Cloudflare Radar's global top 200,000 popularity bucket. This bucket is unordered, and neither signal represents actual visits.
- Domain rating
- 68
- Popularity position
- Top 200,000
- Primary category
- Unavailable
- Ranked locations
- 0
Ahrefs
Cloudflare Radar
Cloudflare Radar
Cloudflare Radar
Website categories
No category data is available yet.
Top locations by rank
No location ranking is available yet.
Data coverage
Free popularity and domain-authority signals only; no estimated visits or engagement metrics are shown.
Sources: Domain Rating by Ahrefs · Cloudflare Radar · Oct 19, 2026. Cloudflare Radar data is licensed under CC BY-NC 4.0.
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