Magic Hour

Magic Hour is a browser-based AI creative studio with separate workflows for video, image, audio, and related editing tasks. Users can start from text, an image, video, or audio and create downloadable media such as video clips, images, GIFs, or audio. The service offers free tools and starter credits, while paid plans and credit packs unlock more usage, higher resolutions, watermark-free exports, commercial rights, larger uploads, concurrent generations, and API access.

✨ Key Features

• Text-to-video — Describe a scene in the browser and generate a short video; free use has daily limits and may include a watermark.
• Image-to-video — Upload a PNG, JPG, WEBP, HEIC, or similar image, describe motion, and render an MP4 clip.
• Video-to-video and AI Video Editor — Restyle or make prompt-based edits to supplied footage where the selected workflow supports it.
• Face Swap and Character Replace — Replace a face or a whole character in a photo or video; the face-swap editor supports single or multi-face workflows.
• Lip Sync and Talking Photo — Use audio to animate mouth movement in a video or make a still portrait speak or sing.
• Animation and Audio-to-Video — Turn a source image or supplied audio into an animated visual output.
• Image creation and editing — Generate images from descriptions and edit, expand, upscale, colorize, or remove backgrounds from supported images.
• Subtitles, translation, and voice tools — Generate subtitles, translate video, create avatars, and use voice-related workflows where available.
• API access — The official API docs list image, video, audio, face-swap, lip-sync, and other endpoints; generated assets also appear in the Magic Hour dashboard.

💳 Pricing

• Free — Starter credits and account-specific rewards; selected tools work without a card or sign-up. Free video has daily limits, possible watermarks, and non-commercial rights.
• Creator — $19/month, or $12/month billed yearly ($144/year): 144,000 credits/year, 1.7 hours video, 28,800 images, 1024px, 2GB uploads, 3 concurrent generations, commercial use, no watermark, and API access.
• Pro — $39/month, or $25/month billed yearly ($300/year): 300,000 credits/year, 3.5 hours video, 60,000 images, 1472px, 5GB uploads, 5 concurrent generations, commercial use, no watermark, and API access.
• Business — $99/month, or $66/month billed yearly ($792/year): 840,000 credits/year, 9.7 hours video, 168,000 images, 4K, 10GB uploads, unlimited concurrent generations, commercial use, no watermark, and API access.
• Credit packs (reviewed Hong Kong dollar display) — One-time Starter 5,000 credits for HK$94.16; Standard 15,000 for displayed HK$251.10; Large 40,000 for HK$627.71; Max 80,000 for HK$1,176.92. Credits do not expire. Packs include watermark removal and commercial-use rights; higher resolution, faster queues, larger uploads and concurrency are subscription benefits. Regional prices and discounts differ; confirm the payable currency and total at checkout.
• Enterprise — Custom pricing for teams and high-volume use.

Pricing note: Annual billing is advertised as 33–37% lower. Credit use varies by tool, frame rate, model, resolution, and duration; use the displayed estimate.

⚖️ Alternatives Compared

🎯 Use Cases

• Social creators: Try image-to-video, text-to-video, GIF, and short-form effects for posts and reels.
• UGC and advertising teams: Combine product imagery, AI video, face swap, lip sync, and avatar workflows for campaign variations.
• Filmmakers and editors: Restyle footage, extend or upscale clips, add subtitles, and iterate on a visual treatment.
• Music and podcast creators: Turn audio into visual content, animate portraits, or create lip-synced performances.
• E-commerce teams: Generate product scenes, change clothing or backgrounds, and produce localized promotional assets.
• Educators and communicators: Create narrated explainers, captions, translated versions, and visual summaries.

Check input rights, identity permissions, current model availability, credit estimates, and commercial terms before publishing generated media.