SE Ranking

SE Ranking is an SEO platform for agencies, brands, and in-house marketing teams. It combines rank tracking, keyword and competitor research, backlink analysis, technical website audits, on-page checks, content optimization, local SEO, and client reporting in project-based workspaces. The platform also exposes API and MCP access to SEO data and offers AI-search visibility through SE Visible or the AI Search add-on. Agency features include white labeling, client seats, scheduled reports, and a lead generator. SE Ranking is a paid SaaS with a 14-day full-access trial, not a free ten-keyword tracker.

✨ Key Features

• Rank Tracker — Monitor rankings by search engine, location, device, and project.
• Keyword Research — Find keyword ideas, metrics, and ranking opportunities.
• Competitive Research — Analyze competitor keywords, traffic signals, and top pages.
• Backlink tools — Inspect backlink profiles and monitor link changes.
• Website Audit — Crawl sites for technical SEO and on-page issues.
• On-Page SEO Checker — Review page-level optimization recommendations.
• Content Editor — Plan and optimize content intended to rank.
• Local Marketing — Manage local search and supported Google Business Profile workflows.
• Reports and dashboards — Create client and team reports with scheduled delivery.
• Agency Pack — Add white labeling, client seats, lead generation, and agency-catalog visibility.
• AI Search / SE Visible — Track brand mentions, share of voice, sentiment, citations, and sources in AI answers.
• API and MCP — Bring keywords, competitors, backlinks, audits, and AI-search data into systems or assistants.

💳 Pricing

• 14-day trial — No card required; starter limits apply, including 10 projects, 750 tracked keywords/day and 20 AI prompts/day.
• Core — $103.20/month equivalent billed annually upfront ($1,238.40/year), or $129/month paid monthly; includes 25,000 Data API credits/month and MCP access.
• Growth — $223.20/month equivalent billed annually upfront ($2,678.40/year), or $279/month paid monthly; includes 100,000 Data API credits/month, multi-client collaboration and historical project data.
• Enterprise — Custom limits and pricing.
• Agency Pack — From $69/month equivalent, annual billing only.
• AI Search — From $71.20/month equivalent with annual billing, or $89/month paid monthly.
• Data API options — Annual-only add-on from $540/year (equivalent $45/month) for 3 million credits; standalone from $2,148/year (equivalent $179/month) for 12 million credits. PAYG starts at $50 for 250,000 non-expiring credits.
• Purchase conditions — Figures describe the reviewed public dollar offer and selected limits; taxes, additional seats, capacity and regional offers may differ.

⚖️ Alternatives Compared

🎯 Use Cases

• Agency SEO delivery: Manage client projects, white-label reports, and scheduled updates.
• Keyword planning: Identify target terms and compare difficulty, competitors, and opportunities.
• Technical audits: Crawl a site and prioritize technical or on-page fixes.
• Competitor monitoring: Track rival rankings, pages, keywords, and backlink changes.
• Local SEO: Monitor local visibility and supported business-profile data.
• Content operations: Brief and optimize pages with the Content Editor.
• AI visibility tracking: Measure brand mentions, citations, sentiment, and share of voice in AI answers.
• SEO reporting automation: Send recurring reports to clients or internal stakeholders.
• Data integration: Pull SEO data through the API or query it through MCP-enabled assistants.