Botify

Botify is an enterprise search-visibility platform for brands and large websites. Botify Analytics combines first-party crawling, server-log analysis, keyword data, and engagement/conversion data to explain how search engines and AI crawlers discover a site. Its broader platform adds AI Visibility, Botify Assist, SmartContent, SmartIndex, PageWorkers, automation, and managed services. The product is sold through a sales-led subscription rather than a free self-serve SEO tool.

✨ Key Features

• SiteCrawler — Crawl a large website and inspect inventory, technical structure, content, and page-level issues.
• LogAnalyzer — Analyze server logs to understand search-engine and AI-bot visits, crawl behavior, and bot authenticity.
• RealKeywords — Combine Google Search Console keyword performance with crawl data to connect queries, pages, and organic visits.
• Engagement Analytics — Overlay analytics and conversion data so SEO work can be related to traffic, revenue, and business outcomes.
• AI Visibility — Measure brand and content presence across ChatGPT, Google AI Mode, Perplexity, Gemini, and AI Overviews, including mentions, citations, rankings, sentiment, and share of voice.
• AI-query and competitor investigation — Inspect prompts, intent, platforms, products, and competitors to understand where a brand appears or loses visibility.
• Botify Assist — Use conversational AI agents for keyword research, content briefs, technical SEO analysis, and questions about Botify data.
• SmartContent — Generate optimized titles and meta descriptions at scale from data already available in the Botify platform.
• SmartIndex — Generate optimized sitemaps, alert search engines to changed pages, and push new or updated pages to Bing’s index.
• PageWorkers and activation — Implement and test selected site optimizations at scale without waiting for every change to be hard-coded by engineering.
• Reports, dashboards, and alerts — Share customizable KPI views, receive crawl emails, and monitor critical site-health or performance changes.
• Data exports and integrations — Export reports and CSV data; Pro and Enterprise documentation includes automatic SiteCrawler exports after crawls.

💳 Pricing

Botify’s current subscription documentation lists five plans: Essential, Accelerate, Growth, Pro, and Enterprise. The public plan matrix describes differences in included analytics modules, crawl/report history, raw HTML retention, log-data retention, keyword history, engagement history, and supported organic-analytics sources. The documentation does not publish a universal dollar price; contact Botify or an SEO Success Manager for a quote.

The reviewed documentation states that Google is included by default in SpeedWorkers, while additional Bing support also includes supported AI bots. Before purchase, confirm tracked domains/URLs, crawl limits, log volume, retention, AI-platform coverage, users, exports, implementation support, integrations, contract term, and any activation or managed-service fees.

⚖️ Alternatives Compared

🎯 Use Cases

• Large-site technical SEO：Find crawlability, indexation, canonical, and structural issues across many URLs.
• AI-search readiness：Measure whether brand and product content is cited or recommended in AI search experiences.
• E-commerce SEO：Connect product-page crawl health, search demand, bot behavior, and revenue outcomes.
• Log-based bot analysis：Verify which search and AI crawlers visit priority pages and what they miss.
• International SEO：Compare websites, markets, languages, and query performance across a large site portfolio.
• SEO leadership reporting：Tie organic visibility to visits, conversions, revenue, and return on organic search spend.
• Content operations：Prioritize titles, meta descriptions, content opportunities, and AI-search gaps from unified data.
• Enterprise activation：Test or deploy selected fixes at scale while coordinating SEO, content, and engineering teams.