Frase IO

Frase is an SEO and GEO content platform built around a loop: capture real questions, research a topic, draft content, optimize it for search and AI visibility, publish it, and monitor existing pages. Its current site combines an agent, Frase Answers conversational widget, SEO/GEO scoring, AI Visibility tracking, Content Guard, internal-linking suggestions, content calendars, CMS publishing, and FraseCMS hosting. It publishes to WordPress, Webflow, Sanity, or Wix, or can host content itself.

✨ Key Features

• Topic research and drafting — Research what ranks for a topic, create a brief or finished article, and draft in a chosen brand voice.
• SEO and GEO scoring — Score a draft or existing page for traditional search optimization, generative-engine visibility, and content gaps.
• AI Visibility monitoring — Track whether ChatGPT, Google AI, Perplexity, Claude, or Gemini cite or surface a brand’s content where the plan supports it.
• Content Guard — Watch published pages for ranking or traffic decay and propose a revision; approval is the default before republishing.
• Frase Answers — Add a conversational widget to a site to capture visitor questions and turn first-party demand into content ideas.
• Content calendar and internal linking — Plan work and receive suggestions for connecting related pages within a site.
• Agent publishing — Let the agent draft and, when enabled, publish supported content types to a connected CMS.
• CMS integrations — Push finished posts to WordPress, Webflow, Sanity, or Wix, or use the hosted/headless FraseCMS option.
• FraseCMS — Host a blog with structured data and llms.txt; paid CMS tiers add a custom domain, higher traffic limits, and no Frase badge.
• MCP, CLI, and API access — Run research, content, optimization, and AI-visibility workflows from Claude, ChatGPT, Codex, Cursor, a terminal, or custom integrations.
• Reports and repurposing — Export client-ready reports and turn content into channel-ready posts on higher plans.

💳 Pricing

The official pricing page currently lists these Frase platform plans, with monthly and annual billing:

• Starter — US$49/month month-to-month or US$39/month billed yearly; 1 seat, 1 site, 10 articles and 50 audit pages/month, Content Guard for 10 pages, and a 7-day trial with no credit card.
• Professional — US$129/month or US$103/month billed yearly; 3 seats, 5 sites, 40 articles and 250 audit pages/month, content calendar, internal-linking suggestions, AI crawler monitoring, and Content Guard for 75 pages. Extra seats are $29/month.
• Scale — US$299/month or US$239/month billed yearly; 5 seats, up to 10 domains, 100 articles and 1,000 audit pages/month, Content Guard for 300 pages, Claude/Gemini AI Visibility, client-ready reports, and cross-channel repurposing. Extra seats are $29/month.
• Enterprise — Custom pricing; custom seats/domains/limits, white-label reports, branded client portal and domain, SSO/SAML, account manager, SLA, and custom API access.

FraseCMS hosting is included with every Frase plan at Free for 100,000 page views/month and 25 GB bandwidth, Basic at $19/month for 250,000 views and 100 GB bandwidth, or Pro at $99/month for 1,000,000 views and 500 GB bandwidth. Optional pay-as-you-go capacity is off by default on Professional and Scale. Confirm taxes, AI-generation allowances, overage rates, and annual billing at checkout.

⚖️ Alternatives Compared

🎯 Use Cases

• SEO teams — Research topics, score drafts, identify gaps, and monitor published pages.
• Content marketers — Move from a question or brief to a researched, optimized, publishable article.
• GEO teams — Track brand visibility and citations across AI answer engines.
• Editors and publishers — Review agent drafts, manage a calendar, and publish to an existing CMS.
• Agencies — Manage multiple sites, export client-ready reports, and use white-label features at Enterprise scale.
• Content operations teams — Detect ranking decay and approve targeted revisions instead of rebuilding every page.
• Growth teams — Use visitor questions from Frase Answers to prioritize content with first-party demand.
• Developers and automation teams — Connect research and optimization through MCP, CLI, API, or supported external agents.

The core Frase platform requires a paid subscription after its 7-day trial. Free standalone tools and the included Free FraseCMS hosting tier do not provide permanent free access to the core platform. See official pricing.