Lemlist

lemlist is a multichannel outbound platform for sales teams. It combines lead discovery, enrichment, personalized email and LinkedIn sequences, calls, SMS, WhatsApp add-ons, deliverability controls, a unified inbox, AI agents, and CRM/API integrations. Teams can research accounts, create sequences from an ICP and value proposition, automate follow-ups, and monitor buying signals.

✨ Key Features

• Lead discovery and enrichment — Find and verify emails or phone numbers, score leads, and export contact data from a large lead database.
• AI prospecting and segmentation — Use AI variables, enrichment agents, and Signal Agents to identify ICP fit, company changes, hiring, fundraising, web visits, or LinkedIn activity.
• AI campaign building — Generate multichannel sequences from a prompt, persona, and value proposition, then review the resulting steps.
• Personalized messaging — Add dynamic fields, custom images, smart messages, AI copy, voice messages, and context to outreach.
• Multichannel sequences — Coordinate email, LinkedIn actions, calls, SMS, and optional WhatsApp steps with scheduling and follow-ups.
• Testing and deliverability — Use A/B tests, Liquid Syntax, warm-up, inbox rotation, tracking domains, DNS checks, sending limits, and monitoring.
• Inbox and reply handling — Centralize conversations, detect positive replies with AI, and move interested leads into team action.
• Integrations and team tools — Connect Gmail, Outlook, CRMs, Zapier, Make, n8n, Clay, VoIP, API, webhooks, and lemlist MCP where supported; use tasks, analytics, 2FA, and enterprise SSO/SAML.

💳 Pricing

• Limited free access — After the 14-day trial, basic Freemium functions can remain. Guest accounts support oversight without sending campaigns; paid sending is separate.
• Email — Team-wide sending-volume pricing, with unlimited users: the 50,000-email/month tier costs US$69 billed monthly, or US$55/month equivalent billed annually (US$660/year).
• Multichannel — Per-user pricing: US$109 billed monthly or US$87/month equivalent billed annually (US$1,044/year).
• Enterprise — Custom agreement.

The Email marketing card and plan guide differ on phone-number access; do not assume phone finding is included without confirming your plan. The trial does not require a card and campaign sending stops after expiry without a paid plan. See plan guide and trial conditions.

⚖️ Alternatives Compared

🎯 Use Cases

• SDR account-based prospecting — Find ICP-fit contacts, enrich them, and launch personalized sequences.
• Email outbound — Send multi-step campaigns with A/B tests, follow-up logic, and deliverability safeguards.
• LinkedIn-plus-email outreach — Combine LinkedIn actions and email steps for prospects active on LinkedIn.
• Signal-based selling — Monitor hiring, fundraising, web visits, or social engagement and route events to outreach.
• Team operations — Manage senders, inboxes, seats, templates, analytics, and client workflows.
• CRM-connected outbound — Sync leads and activity or automate campaigns through API, webhooks, or MCP.

Outbound automation must follow privacy, consent, platform, and anti-spam rules. Review AI messages, verify contact data, and confirm sending limits before launching campaigns.