Omnia Retail

Omnia Retail is a B2B pricing and market-intelligence platform for retailers and direct-to-consumer brands. It collects competitor and marketplace prices, helps teams build pricing strategies in a visual rule tree, and can execute price changes across channels. Omnia Agent adds a conversational, agentic layer that analyzes the customer’s pricing data and market context, explains what changed and why, and surfaces recommended actions. The platform also covers price monitoring, dynamic pricing, category and assortment insights, KPI tracking, marketplace repricing, and EU Omnibus lowest-price compliance. It is not a free general-purpose AI assistant; pricing is tailored to assortment, markets, channels, and business scale.

✨ Key Features

• Competitor price monitoring — Collect pricing data from direct competitor websites, marketplaces, comparison-shopping engines, and selected domains.
• Broad market coverage — Official materials describe monitoring across 50+ countries and support for large product assortments.
• Product matching and price history — Match comparable products and retain timestamped market data for historical analysis.
• Omnia Agent — Ask natural-language questions about pricing data and receive analysis, explanations, and recommended next actions.
• Dynamic pricing automation — Apply pricing strategies continuously across channels based on market and internal data.
• Pricing Strategy Tree — Build and adjust no-code pricing rules in a visual decision-tree interface.
• Guardrails and approvals — Define margin floors, approval limits, and safety rules so automation can remain under team control.
• Transparent price decisions — Inspect which rules and market inputs produced a price, with “Show Me Why” insights, branch statistics, version control, and audit trails.
• Price optimization — Combine competitor prices, demand or margin goals, stock levels, promotions, and positioning to recommend or execute prices.
• Marketplace and Buy Box repricing — Optimize prices for marketplaces such as Amazon and track channel performance where supported.
• Brand and MAP monitoring — Help brands monitor retail partners, regional pricing, and minimum advertised price compliance.
• KPI, compliance, integrations, and operations — Connect sales/order data for revenue, margin, and EU Omnibus tracking; use listed integrations such as Shopware, Plentymarkets, JTL, and Shopify; schedule work for single-shop or multi-shop, multi-country operations.

💳 Pricing

• SMB Pricing Solutions — Starting at €399/month. The official page lists a single-shop setup, up to five users, AI price monitoring for any competitor/reseller/domain, AI dynamic pricing, plug-and-play integrations, Omnia Agent, and online support.
• Enterprise Pricing Solutions — Custom pricing. The official page lists multi-shop setup, unlimited users, AI price monitoring, multiple dynamic-pricing strategies, pricing consultants, Omnia Agent, and a dedicated Customer Success team.
• Sales-led evaluation — Request a demonstration. Any trial is subject to sales-confirmed eligibility, scope and conversion terms; a demonstration does not guarantee trial access.

Pricing depends on assortment size, number of markets and shops, sales channels, data sources, and strategic requirements. The €399 figure is a starting price for the SMB solution, not a universal all-in price. Confirm VAT, implementation, integrations, scraping scope, data refresh frequency, support, and contract terms before purchase.

⚖️ Alternatives Compared

🎯 Use Cases

• Competitive repricing: Monitor rivals and automatically adjust prices while protecting margin floors and approval rules.
• Multi-channel retail pricing: Coordinate pricing across webshops, marketplaces, comparison-shopping engines, and D2C channels.
• Brand price governance: Track retail-partner prices, regional deviations, and MAP or channel-compliance issues.
• Promotion and campaign planning: Incorporate promotional calendars and market movements into pricing strategies.
• Large-catalog operations: Manage hundreds to millions of products without manually checking every competitor price.
• Pricing-team analysis: Ask Omnia Agent which products lost margin, which competitors undercut the catalog, or where an opportunity exists.
• Safe automation rollout: Test new rules, review expected impact, keep version history, and roll back changes when needed.
• EU price-transparency compliance: Track the lowest price over the prior 30 days for applicable offers.
• International pricing: Monitor and adjust strategies across multiple countries, shops, and currencies with an enterprise setup.

Price recommendations and competitor matches are only as reliable as the source data, product mapping, business rules, and integrations. Review automated changes before broad rollout, test edge cases such as promotions and stockouts, and confirm legal requirements in each market. Omnia’s reported revenue and margin improvements are company/customer claims, not guaranteed results.