BoomTown

BoomTown is a real-estate marketing and technology platform for agents, teams, and brokerages. It combines consumer-facing IDX home-search websites, lead-generation campaigns, a predictive CRM, lead routing, and automated follow-up. BoomTown is a sales and brokerage platform sold through packages and a demo-led process, not a free general-purpose CRM.

✨ Key Features

• IDX consumer websites — Provide a branded home-search experience with MLS-fed listings, property details, maps, school ratings, price history, and mortgage tools where configured.
• Lead generation campaigns — Run Google, Facebook, Instagram, remarketing, and listing-focused campaigns to attract buyers and sellers in selected markets.
• Custom landing pages — Use the block editor to create branded pages for listings, recruiting, seller campaigns, and local market initiatives without coding.
• Predictive CRM — Track visitor and lead activity, surface high-opportunity contacts, and centralize communication around the sales pipeline.
• Lead routing and registration — Capture registration information from website behavior and send leads to assigned agents or lenders according to configured rules.
• Best-Fit Leads and Opportunity Wall — Match leads to properties or listing criteria and help agents prioritize contacts based on behavior and fit.
• Database segmentation — Tag and segment contacts by location, price point, contact status, and other criteria to create manageable follow-up lists.
• Action plans — Nurture leads with automated emails, texts, and scheduled tasks for follow-up.
• Property Boost and Marketing Central — Let teams or agents promote listings, sold properties, recruiting efforts, and custom campaigns through social advertising workflows.
• Lead imports and integrations — Import leads from Zillow, Realtor.com, and other sources; the platform also documents integrations with business tools such as Google Calendar and Dotloop.
• Success Assurance — Add a Lead Concierge service that monitors database behavior and engages meaningful opportunities with timely messages.
• Reporting and multi-site support — Packages can include networked sites, multi-MLS support, and reporting; exact scope depends on the purchased package.

💳 Pricing

BoomTown does not publish a complete self-serve price list on the reviewed product pages. Its billing FAQ describes a recurring monthly license fee for the website and CRM, possible MLS vendor fees, additional user fees, paid advertising spend/management, integrations, and optional products or services. The official product comparison presents package-based purchasing and a demo/request-sales workflow.

Treat pricing as sales-led and custom. Before signing, ask for the monthly license, setup or onboarding fees, included users, MLS/IDX charges, ad budget and management fees, Success Assurance or concierge charges, integration costs, contract term, cancellation terms, and data portability.

⚖️ Alternatives Compared

🎯 Use Cases

• Brokerage growth：Run a branded IDX presence and centralized lead operation across markets.
• Buyer lead conversion：Track property behavior, prioritize likely buyers, and automate timely follow-up.
• Seller acquisition：Promote listings, sold properties, and seller-focused landing pages or campaigns.
• Agent recruiting：Create branded recruiting pages and social campaigns for a brokerage.
• Multi-market teams：Target neighborhoods, cities, or states and manage networked sites or multiple MLS feeds.
• Lead-source consolidation：Import leads from portals and external campaigns into one CRM workflow.
• Database reactivation：Use behavior signals and Success Assurance to identify dormant contacts showing renewed interest.
• Agent productivity：Use tagging, action plans, tasks, and opportunity prioritization to reduce manual follow-up.