Chatfuel

Chatfuel is a no-code customer messaging and automation platform. It combines visual flows, a shared inbox, contacts, broadcasts, and Fuely AI across Instagram, Facebook, WhatsApp, and website chat. Teams can provide business information, automate sales/support conversations, qualify leads, and hand off to staff.

✨ Key Features

• Visual flow builder — Create step-by-step conversations with text, media, buttons, actions, and live-chat handoffs without writing code.
• Fuely AI tasks — Turn on tasks for answering messages, handling customer or team operations, and sending broadcasts based on the business knowledge base.
• Business knowledge base — Maintain company details, FAQs, products or services, orders, and booking information for AI-assisted replies and recommendations.
• Shared inbox and human handoff — Let a team review customer conversations, take over from automation, and continue the conversation from one workspace.
• Contact management and segmentation — Store contacts, group them with properties or segments, and use customer context in flows and campaigns.
• Broadcasts and re-engagement — Send immediate, scheduled, or trigger-based broadcasts; WhatsApp broadcasts outside the service window use approved templates and may incur Meta message fees.
• Sales and lead funnels — Capture leads, qualify them, recommend products, recover abandoned carts, and route interested customers to a team member.

💳 Pricing

Chatfuel's current Business and Agency offers start with a free trial; the former Light and AI PRO figures are not current-plan guarantees.

• Business — The October 1, 2026 annual promotional view shows US$18/month, US$216 billed yearly, with US$20 AI credits/month.
• Agency S — The same view shows US$90/month, US$1,080 billed yearly, with US$100 AI credits/month. Company limits depend on the selected agency tier.

These annual prices require annual billing and the displayed offer conditions. Older Fuely Super/Max help documents describe a different plan structure; their contact tiers and prices must not be substituted for the current public offer. Existing customers should confirm their Billing terms, channel limits and WhatsApp/Meta charges.

Source: current pricing.

⚖️ Alternatives Compared

🎯 Use Cases

• Instagram and Facebook lead capture — Answer comments or direct messages, collect qualification details, and route prospects into a follow-up flow.
• WhatsApp sales automation — Recommend products, recover abandoned carts, send order or booking information, and hand complex conversations to a person.
• Website customer support — Use the chat widget to answer FAQs with Fuely AI or guide visitors through a deterministic flow.
• Broadcast campaigns — Send scheduled launches, promotions, reminders, or trigger-based follow-ups to eligible contacts.
• Lead qualification — Ask screening questions, segment contacts, and send qualified leads to sales staff.
• Product recommendations — Maintain a catalog in the knowledge base and let automation guide customers toward relevant products or services.
• Ad-to-chat conversion — Respond to people who start conversations from Facebook or Instagram ads and measure chats and cost per chat.
• Team inbox operations — Let automated replies handle routine questions while agents monitor, take over, and follow up from a shared inbox.