Mailshake

Mailshake is a sales engagement platform for personalized outbound email, phone, and social prospecting. It combines sequences, AI copy, deliverability controls, lead handling, data finding, and CRM connections.

✨ Key Features

• Email sequences — Send personalized cold-email campaigns with automated follow-ups and unlimited campaigns.
• Mail merge and personalization — Insert recipient-specific text and links into outreach messages at scale.
• SHAKEspeare AI writer — Generate email copy, rewrite sections, and create Spintax variations for testing and deliverability.
• A/B testing — Compare email, follow-up, and campaign variations to identify stronger outreach messages.
• Scheduling and throttling — Set sending schedules and pace delivery around the prospect’s time zone and campaign limits.
• Deliverability tools — Use email warmup, verification, list cleaning, domain setup guidance, and spam-word analysis.
• Data Finder — Search for business contacts by role, company, industry, or location and push prospects into campaigns.
• Lead Catcher — See replies and engagement, reply to leads, and mark prospects as won or lost.
• Multichannel sequences — Add phone calls, LinkedIn or social tasks, and custom tasks to an outreach sequence where the plan supports them.

💳 Pricing

• Starter — $29/user/month in the current monthly view, or $25/user/month on the displayed yearly view. Includes 1 email address, 1,500 sends/month, unlimited contacts and campaigns, 50 Data Finder credits, unlimited warmup and verification, A/B testing, and SHAKEspeare AI writing.
• Email Outreach — $49/user/month monthly, or $45/user/month on the displayed yearly view. Adds 2 email addresses, unlimited sends, email rotation, personalization, advanced scheduling/throttling, unified inbox, CRM integrations, Zapier integrations, prospects view, browser extension, and template management.
• Sales Engagement — $99/user/month monthly, or $85/user/month on the displayed yearly view. Adds up to 10 email addresses, 2,500 Data Finder credits, phone numbers, power dialer, unlimited North American dialer minutes, phone scripts, lead temperature, account organization, and custom tasks.
• Agency Plan — Includes Sales Engagement features and unlimited email addresses; contact Mailshake for pricing.
• Data Finder add-on — A free trial provides 50 one-time credits; the paid add-on is $19/month or $17/month billed yearly for unlimited credits on the reviewed page.
• Ready to Use Mailboxes — An optional add-on listed at $12/month or $11/month billed yearly for managed mailbox infrastructure.

Mailshake says billing is based on users, there is no free trial for the core plans, and plans can be cancelled before renewal. Prices, annual promotions, taxes, usage limits, and deliverability requirements should be checked at checkout.

⚖️ Alternatives Compared

🎯 Use Cases

• B2B sales teams: Build prospecting sequences, personalize messages, and route replies to the right rep.

• Agencies: Run separate client teams and use agency billing and seat management.

• Link-building teams: Send personalized partnership pitches and follow up based on clicks or replies.

• Revenue operations: Sync prospects and outcomes with CRM systems, test copy, and coach reps using campaign analytics.

• Account-based marketing teams: Coordinate targeted outreach with reusable sequences and measurable replies.

Mailshake is designed for outbound prospecting, so teams must comply with applicable anti-spam, privacy, telemarketing, platform, and consent rules. Verify contact data, honor opt-outs, configure sending domains carefully, and review AI-generated claims before sending. Deliverability tools cannot guarantee inbox placement.